AnneMarie MalyszConnect ↗

PRODUCT · PRODUCTION · OPERATIONS · TRANSFORMATION

AnneMarie
Malysz

I build the teams, systems and solutions that make businesses work better.

I bring together people, process, technology and creative thinking to solve complex business problems. Over the course of my career, I’ve built and led multidisciplinary teams, developed products and platforms, improved how work gets done, and helped people grow into roles and capabilities they didn’t always see in themselves.

25+years across product, production & operations
$1MM+departmental revenue milestone
200+active initiatives annually
20+enterprise client accounts

THE THROUGH-LINE

Design taught me to understand the user.

Product taught me to solve the right problem.

Operations taught me how to solve it at scale.

Leadership taught me how to connect all three to the business.

WHAT I DO

I work across the
entire experience.

My role is often the connective tissue—bringing together the customer need, the business case, the people, the process and the technology required to deliver it.

Product &
Customer ExperiencePlatforms · lifecycle · journeys · engagement · prototyping
Operations &
TransformationOperating models · workflow · capacity · quality · change
Business &
Commercial LeadershipP&L · pricing · forecasting · suppliers · growth
Technology &
InnovationAI · automation · modernization · personalization
CONNECT
ALIGN
BUILD
DELIVER

NO STANDARD PLAYBOOK

I do my best work when
the answer isn’t obvious.

The problems I’m usually asked to solve don’t fit neatly into one discipline. They cross teams, systems, suppliers, technologies and business requirements—and often there isn’t an established playbook.

That’s where my background becomes especially useful. I can move between the customer experience, the people doing the work, the technology supporting it and the business behind it to figure out what actually needs to change.

The hardest problems don’t respect organizational boundaries.

SELECTED WORK

Four business problems.
Four better ways to work.

01Reducing Turn Times02Working Smarter03Continual Evolution04Reducing Redundancies

01 / OPERATIONS + AI

Reducing
Turn Times

How can we make complex pricing faster without losing the judgment that protects scope and margin?

THE REAL COMPLEXITY

This is not simply estimating development hours. The work can combine internal labor, production specifications, materials, outside suppliers, quantities, fulfillment, shipping, client-specific pricing and margin requirements.

THE BUSINESS PROBLEM

Complex client programs require detailed scoping across creative, development, print, signage, documentation, catalogs, brochures, direct mail, boxing and kitting, fulfillment, shipping and specialized suppliers. Building a reliable estimate could take nearly a week of research, consultation and back-and-forth.

WHAT I LED

Concepted and prototyped an AI-assisted pricing and scoping approach that brings historical project knowledge, role requirements, client pricing structures and business rules into a more consistent starting point. I defined how the workflow should think about scope and risk, tested its output against real work, and kept human review where experience and judgment matter.

CREATIVEDEVELOPMENTPRINTSIGNAGEDIRECT MAILMATERIALSKITTINGFULFILLMENTSHIPPINGSUPPLIERS
Gather requirementsConsult disciplinesResearch historical workCollect outside costsBuild estimateReview & revise
~1 WEEK
RequirementsHistorical
DataAI-Assisted
AnalysisDraft
EstimateHuman
ReviewClient
Pricing
HOURS
~1 WEEK → HOURSQuoting turnaround
MULTI-CHANNELPhysical + digital production inputs
HUMAN JUDGMENTPreserved for scope, risk and final pricing

MY CONTRIBUTION Concept · Workflow Architecture · Pricing Logic · Business Rules · Historical Comparables · Prototyping · Testing · Adoption

02 / AI + ENTERPRISE EXPERIENCE

Working
Smarter

How can AI reduce repetitive evaluation work while respecting enterprise rules and keeping people in control?

THE DIFFERENCE

The hard part was not proving that a model could score a video. It was designing an approach an enterprise client could actually approve and use.

THE BUSINESS PROBLEM

Video-based learning competitions can require reviewers to evaluate large numbers of submissions against detailed criteria and still provide meaningful coaching. The process was labor intensive, but simply handing evaluation to AI would introduce new questions around accuracy, PII, data handling, client systems and human accountability.

WHAT I LED

Led the exploration and solution direction, partnering closely with a developer to prototype and test different models and methods for rubric scoring, content review and feedback development. I brought the client and industry context into the design—defining business rules, anticipating data and PII concerns, navigating OEM-specific systems and policies, and identifying where human judgment needed to remain.

DESIGNING FOR THE REAL ENVIRONMENT

Enterprise adoption depends on more than model performance.

▶
VIDEO SUBMISSION
→
BUSINESS RULESPII · data handling · client systems · policy · adoption concerns
→
AIanalysis + draft scoring + feedback
→
✓HUMAN REVIEWfinal judgment + coaching
~50%Reduction in evaluation time
MORE USEFULDetailed coaching feedback
ENTERPRISE-READYDesigned around real client constraints

MY CONTRIBUTION Solution Direction · Business Rules · OEM / Client Knowledge · AI Workflow · Prototype Partnership · Model Testing · Evaluation Logic · PII & Data Guardrails · Human Review Model

03 / PRODUCT + CONTINUAL IMPROVEMENT

Continual
Evolution

How do you turn an outdated process into a product—and stay close enough to the work to keep finding the next better way?

16 YEARS OF PRODUCT STEWARDSHIP

This is not a launch story. It is a long-term pattern of listening, questioning, building, learning and evolving as customers, technology and expectations change.

ANOTHER EXAMPLE OF THE SAME MINDSET

One question removed one full day.

While working directly in our email deployment process, I spotted a redundant step, questioned why it existed and worked across departments to remove it.

1 FULL DAY removed from every campaign
WHERE IT STARTED

When I first became involved, video competitions relied on Flip cameras mailed to participants, flash drives returned with footage and Excel spreadsheets for scoring. Because I was close to the actual work, the friction was obvious: too many physical handoffs, too much manual administration and an experience that was difficult to scale.

WHAT I CHANGED

I helped drive the move from that physical process to a scalable video engagement platform and have continued shaping it for 16 years. My involvement spans customer needs, product strategy, experience design, development leadership, QA, program operations, commercialization and the continual identification of what should change next.

Flip Camerasmail & capture
→
Flash Drivesphysical transfer
→
Excel Scoringmanual evaluation
→
Digital Platformcentralized experience
→
Automationrepeatable workflow
→
✦
AI Workflowssmarter evaluation
GET CLOSE TO THE WORK→QUESTION THE PROCESS→FIND FRICTION→DESIGN→BUILD→LEARN↻
16 YEARSContinuous product evolution
PHYSICAL → PLATFORMEnd-to-end experience transformation
3 PROGRAM SALESIn the past year alone

MY CONTRIBUTION Product Strategy · Customer Discovery · Hands-On Process Knowledge · Experience Design · Development Leadership · QA · Program Operations · Commercialization · Continuous Improvement

04 / GLOBAL OPERATIONS + SUPPLIERS

Reducing
Redundancies

How can we remove repetitive handling from a global workflow without sacrificing control?

DESIGN THE HANDOFF

Sometimes the opportunity is not a new product. It is redesigning the movement of work between people, systems and outside partners.

THE BUSINESS PROBLEM

Global eLearning content moved between development and an external translation partner across 14 languages. Manual copy-and-paste created repeated handling, unnecessary effort, inconsistency and more opportunity for error every time content crossed the handoff.

WHAT I LED

Worked across development and our translation partner to redesign the workflow around structured JSON export/import. The new approach changed how content moved between systems, reduced manual handling and created a more scalable, quality-controlled model for multilingual production.

14LANGUAGES
SOURCE CONTENT→STRUCTURED EXPORT→TRANSLATION PARTNER→STRUCTURED IMPORT→LOCALIZED OUTPUT
14 LANGUAGESSupported through the workflow
LESS MANUAL HANDLINGStructured exchange replaced copy/paste
BETTER CONTROLAcross development + supplier handoffs

MY CONTRIBUTION Workflow Architecture · Supplier Collaboration · Development Partnership · Process Redesign · Structured Content Exchange · QA Model · Implementation

LEADERSHIP & BUSINESS IMPACT

Building the business
behind the work.

Growth and delivery are connected. I build the operating structure that lets creative, technical and production teams deliver complex physical and digital work while meeting customer, financial and business commitments.

GROWTH$75K→$707Kwithin six months
MILESTONE$1MM+departmental revenue
SCALE20+ / 200+ / 30accounts / initiatives / team size
PRICING · BUDGETS · FORECASTING · CAPACITY · P&L · MARGIN · SUPPLIERS · PRINT & PRODUCTION · FULFILLMENT · SHIPPING · QUALITY

PEOPLE LEADERSHIP

Build the team.
Then help it grow.

Some of the work I’m most proud of isn’t a product or process. It’s recognizing what people can become, creating the opportunity for them to stretch, and building an environment where strong people want to stay.

TEAMS UP TO 30Multidisciplinary leadership across creative, development, QA, production and operations
LOW TURNOVERLong-term team stability built through trust, opportunity, coaching and clear expectations
EARLY-CAREER DEVELOPMENTMentoring associates and coaching college students as they identify strengths, direction and next steps

“I wouldn’t be where I am if you hadn’t seen something in me that I didn’t see in myself—and given me a chance.”

— Former employee
HOW I LEAD

I look for strengths that may not be obvious on a résumé or in someone’s current role. When I see potential, I give people meaningful opportunities to use it—then coach, support and challenge them as they grow. That same approach helps me build teams with complementary strengths rather than simply filling seats.

CAREER STORY

From design to
enterprise leadership.

DESIGNDigital Art Director

Digital platforms, multimedia and enterprise learning.

BUILDOwner & Digital Consultant

Digital solutions, interactive experiences and web platforms.

PRODUCTProduct Manager

Product strategy, development and customer outcomes. 95% client retention.

LEADManaging Director / Agency Director

Enterprise product delivery, operations, technology, financial leadership and multidisciplinary teams.

HOW I WORK

Stay close.
Question everything.

I don't lead operations only from reports and status meetings. I stay close enough to the work to understand how it actually gets done. That proximity exposes unnecessary handoffs, duplicated effort and process gaps that are easy to miss from a distance.

01GET CLOSE TO THE WORK

Understand the real process, not just the documented one.

→
02QUESTION THE PROCESS

Ask why a step exists and who it actually serves.

→
03FIND THE FRICTION

Spot redundancy, risk, handoffs and avoidable effort.

→
04DESIGN A BETTER WAY

Bring the right people, business rules and technology together.

→
05PROVE + SCALE IT

Test it in the real environment, then make the improvement repeatable.

THE FOUNDATION

Tools, education
& beyond work.

BFA, Graphic Design
University of Michigan — Ann Arbor

AI & EMERGING TECHNOLOGY

ChatGPT · Claude · Microsoft Copilot · AWS Bedrock · ElevenLabs · HeyGen · DeeVid

PRODUCT & EXPERIENCE

Figma · AEM · CMS Platforms · MindTickle · Personalization Technologies

ENTERPRISE & CREATIVE

Adobe Creative Suite · PeopleSoft · Enterprise Training Systems

LET’S CONNECT

Working on something that
doesn’t fit neatly into a box?

Those are usually the problems I find most interesting. If the challenge crosses people, process, technology, customer experience or operations—and the answer isn’t immediately obvious—I’d like to hear about it.

ammalysz@yahoo.com ↗
AnneMarie Malysz